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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q76-Q81):

NEW QUESTION # 76
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
B. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
C. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
D. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.

Answer: A,B

NEW QUESTION # 77
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A. Brower
B. Banner
C. Product
D. Operating System
E. Content

Answer: B,C,E

NEW QUESTION # 78
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A. Einstein copy insights
B. Einstein content selection
C. Einstein engagement scoring

Answer: B

Explanation:
Understanding Content Fatigue:
* Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
Einstein Content Selection and Fatigue Rules:
* Einstein Content Selectionis a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
* Fatigue Rules:Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
Why Other Options Are Incorrect:
* B. Einstein Copy Insights:Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.
* C. Einstein Engagement Scoring:Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.

NEW QUESTION # 79
Where to create topic profiles in command center?

A. command center
B. social automate
C. social admin

Answer: C

NEW QUESTION # 80
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

A. Transactional messaging limits the number of API calls a minute.
B. API runs on an updated messaging platform which improves scale and send speed
C. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
D. The software can track each message utilizing the Event Notification service.
E. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.

Answer: B,C,D

NEW QUESTION # 81
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